Superdry

Superdry presents a fusion of exquisite textures, quality fabrics and intricate detail. Superdry excels in premium style in its latest SS17 collection.

Bright bursts, shearling detail and summer-ready linings establish Superdry as the destination brand for holiday style. Adorned pieces, lux leather and artisan selvedge denim are statement looks with brand new hand-painted prints paramount throughout the collection.

For women, feminine prints and fresh colours dominate key looks with minimal branding, creating a sophisticated collection for women who appreciate quality detail. Elegant lace tops and skirts, kimonos, dresses, suede jackets and boho tassel boots and bags meld together to create the ultimate in Coachella festival style. Polka dot prints, nautical stripes, Bardot tops and scuba skirts are summer must haves while ditsy prints, crochet tops and flattering floral jumpsuits add a touch of prairie chic to the diverse collection. For a night on the town, slinky maxi dresses, sequin tops and midi and body-con silhouettes scream urban glam while brand new denim styles and washes offer a look for every occasion.

Swimwear is off the scale this season. Introducing a range of print and block colour bikinis and swimsuits with built-in cup support. Fluro-pop tops, draped knits, dip-dyed embroidery shorts and Hawaiian jumpsuits epitomise Palm Beach swagger. While mix and match bikini tops and bottoms in three vibrant colours and styles ensure ladies get the best shape and size for their poolside look.

The latest Sport Collection is this season’s must-have fitness look. Flattering and breathable hi-tech fabrics featuring the hottest colour trends assure a stylish look with professional performance. Designed with comfort in mind, bursts of fluro coral, purple and charcoal compliment the finest brushed soft-touch fabrics.

The men’s SS17 collection revolves around destination style. Key looks encompass classic preppy nautical navy, blues and reds, fused with neon and sun-kissed brights. Essentials are key this season with a style, shape and colour for every man’s wardrobe. T-shirts and sweats are all about Varsity sleeve stripes and oversized numbers in Superdry’s signature one-colour cracked print technique, alongside bright neons, oversized grits, nautical stripes and lightweight and lofted tees in baseball shapes and Sunkist hues. Preppy button down shirts and long sleeve granddad, Grindlesawn and bright tops add a touch of east coast class.

Military style is paramount in this season’s woven collections. Outerwear is all about the lightweight casual, with a military twist on bomber jackets complemented by cargo woven parachute style shorts and trousers in army greens and rich navies.

Slim leg and belted chinos in white and hued pastels paired with a cut collar neckline shirt in Oxford blues echoes the sophisticated swagger of the Hamptons.

Swimwear is all about Water Polo shorts in classic colours as well as neon and banana leaf prints. For a more laidback look, boardshorts with reflective print logos and branding in a spectrum of colours and printed effects take inspiration from 70’s California.

For more information please contact: gina@sinnamon.co.za. View more of Superdry’s SS17 Collection below…

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