Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. As of January 28, 2017, the Company directly operated 945 retail stores in the Americas, Europe and Asia.
This summer 2017, GUESS launches an advertising campaign featuring GUESS models, Bregje Heinen, Tina Lozovskaya and Don Benjamin shot in Malibu, enjoying California’s sunshine, soft sand and crisp salt water.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and lensed by photographer Josh Ryan, the summer 2017 campaign captures the casual and carefree sensuality that embody the spirit of the collection. Wind swept hair, sun-kissed skin and beach waves are the perfect ingredients for our sexy summer moments.
For men, distressed denim plays a prominent role in the delivery adding a bit of edge and is offered in a variety of silhouettes including vests, jeans and jackets. Short-sleeved button down shirts with playful prints stand out in the collection and pair nicely with golden yellow slim tapered zip moto jeans. Slim raw edge shorts in black and light blue washes are a summer staple that can be dressed down with graphic tee’s or dressed up with a colorful denim vest.
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