MH Exclusive: NaakMusiQ & Soviet Denim Partner Up Once Again In The Perfect Collab

Anga Makubalo, best known as NaakMusiQ, made a surprise appearance at the Men’s Health Menswear Collections on Thursday 19 September, performing his newest release ‘Summer Rain’ while Soviet Denim took to the runway to show off their 2019 spring/summer collection. This appearance marked the renewal of his contract as brand ambassador with Soviet Denim for another year.

Anga is one of South Africa’s most prolific artists and is blazing across airwaves countrywide with his music. He has also taken home a number of awards in the musical, and acting spheres, most notably for his role in Isidingo, and has also appeared on Generations and Broken Vows in recent years. He is set to release a brand-new album at the end of 2019.


The partnership with Anga is the ideal match for Soviet. He resonates this exact ethos they so strongly believe in and are delighted to re-sign Anga as their ambassador for the rest of 2019 until the end of 2020.

Soviet Denim pride themselves on always embracing an ethos of fun, freshness and aspiration, while keeping it real with everyday people in an everyday brand. They also know that a connection through the medium of music is one of the biggest means to reaching their target market, due to our nation’s passion for dance and music.

Guests at the exclusive Men’s Health Menswear Collections enjoyed a unique showing of Soviet Denim’s spring/summer 2019 collection when the back-up track ‘Summer Rain’ was performed LIVE for the first time ever by NaakMusiQ himself. The track will be available later 2019 when Anga releases his album titled ‘Different’.

Says Anga, ‘I’m super excited about signing again with Soviet because it will be my second term being part of a really close family. This is more than just a collaboration between two brands. The work ethic at Soviet Denim is fantastic, but just the general love that everyone has for each other is what really gets me going.’

Adds Anga with a big smile ‘With that said I’m looking forward to all the exciting stuff we have planned for the next year. I did the Anga shoe this year and really loved that. Next year we go bigger and better and I can’t wait for everyone to see. Big things are coming from Soviet Denim in 2020… wait and see!’

Anga was the first ever male brand ambassador that the brand signed, and the partnership has grown from strength to strength with his Limited Edition ‘Anga’ sneaker which features the official NaakMusiQ logo on the back-heel counter, becoming a must have fashion item for discerning and fashionable gents.