ASICS is moving the world…Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation. The brand sets out to bring people together and inspire them to be healthy, happy and energised through sport.
The new brand identity, developed in conjunction with Bruce Mau Design, is the most significant brand refresh ASICS has undertaken since the introduction of the ASICS Spiral logo in 1992. The hero brand message, I MOVE ME, taps into ASICS 70-year philosophy of the correlation between a sound mind and a sound body, and has been designed to inspire people of all ages and abilities to move more to enjoy the physical and mental benefits of exercise.
Who needs words when you can communicate with movement? Express yourself and make a move. #IMoveMe